The Challenge

Design a bottle label and presentation box for Elan Valley Gin Distillery, a high end bespoke product made for gin connoisseurs and botanical taste lovers.

Client

Elan Valley Gin
Rhayader, Wales
2020

Methods

Adobe Illustrator
Adobe Photoshop

Team

Ben Ballantyne - Creative Designer
Waters Creative - Creative Agency

Services

Branding
Logo Design
Packaging & Label Design
Poster Design

Elan Valley Distillery

Elan Valley Distillery, a small distillery based in Wales, offers a unique and intriguing experience. They specialize in crafting bespoke spirits, each one uniquely tailored to your preferences. Your influence shapes the botanical profile, making each gin a personal discovery. The small-batch approach ensures that every spirit is unique and customisable. The local hedgerows and flowers, lovingly collected and infused, create a magical botanical experience that is sure to intrigue gin connoisseurs. Elan Valley Distillery invites you to use their services and discover this unique botanical journey.

Discover Your Gin

I set out to create a high-end and sophisticated design and incorporate the heritage of Elan Valley into the branding. The brand identity and packaging should be unique, custom-designed, and reﬂects the bespoke nature of the distillery. Rather than create a botanical style, I decided to go for the abstract nature of the Elan Valley as a botanical flavour theme design would limit the brand concept for Elan Valley Gin. I looked at the unique rock formations and used them to create an abstract shape of the infamous river dam.

Enjoy A Taste Of Wales

I further expanded on the brand identity by creating labels, cards, and a gift bag that feels bespoke for gin lovers. These items would be suitable for customers who would like to buy Elan Valley Gin as a gift for a person on a special occasion. I also made labels and card designs that are bespoke to the consumer for those special occasions.