The Challenge

Create a visual identity for Amoore Marketing that aims to bring a fun and positive experience to helping clients expand their customer base.


Joshua Moore


Adobe Illustrator
Adobe Photoshop
Adobe After Effects


Ben Ballantyne - Creative Designer


Logo Design
Logo Animation

Amoore Marketing

Amoore Marketing is a direct marketing business that works with charities, festivals, and other events. It provides necessary tools to help clients expand their customer base with an "everyone is winning" ethic. They aim to bring a positive experience to marketing by building a one-to-one relationship with clients, instilling trust and confidence that is passed down to the client's customer base.

A Blossoming Experience

I aimed to bring a traditional and classic look to the logo identity that feels approachable and professional for their client base. This logo features the letter 'A' from Amoore in a monogram style, where a flower blossoms from the letter's stem. Within the flower is a heart shape representing what Amoore Marketing aims to do as a business. The colours symbolise growth and confidence, which is in line with Amoore Marketing's aim to help other businesses expand their customer base via a fun and positive yet professional experience.

Inspiring Future Growth

The icon is paired with the Playfair and Overpass typeface family to ensure the logo as a whole is approachable and modern at the same time. The logo has a traditional and classic visual style that looks and feels natural, friendly, and accessible yet professional and familiar.


Have a project? Let's work together.

Do you have a project in mind? Then let's work together! For questions or project inquiries, forward an email to or enter the form box. I look forward to hearing from you.

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