Evident Agency | 2023

Accelerating Evident's Digitalism


Born from a commitment to innovation and honest collaboration, Evident partners with industry and government leaders to break down complexity, drive digital transformation, and deliver measurable outcomes that matter.

Services
Social Media Assets | Motion Graphics | Artwork | Branding & Art Direction

Sectors
Music & Entertainment | Digital Media | Creative Production

Project Goals & Challenges
Marius Lauber, Roosevelt, Germany | Always Create, London, UK

The Team
Ben Ballantyne, Lead Animator | Connor Lyon, Brand Design Consultant | Tom Gamblin, Director of Digital Innovation

The Mission

Create a logo animation that exemplifies the brand ethos and services that Evident provides to their clientele.

Accelerating the brand ethos and services that Evident provides.

Logo Animation
I was contacted by Tom Gamblin, Director of Evident, to create a logo animation that exemplifies the brand ethos and services that Evident provides to its clientele. This logo animation would be part of their brand identity to establish themselves visually in a way that resonated with enterprise-level companies.
Animated Posters
To further accelerate Evident's brand identity, I animated a selection of their posters to demonstrate how motion graphics strengthen Evident's message from its brand identity across the digital landscape. In collaboration with Evident's in-house team and Connor Lyon, who led the rebranding efforts, I created and delivered logo animations that adhered to Evident's brand guidelines.
The Results

Through the design work and collaborative efforts created, Evident Agency has achieved:

Unified Evident Agency's digital rebranding.

Evident Agency used motion graphics to enhance storytelling, improve engagement, and boost brand recognition for their clients.

Contributed to increase engagement.

Simplifying complex ideas and creating visually dynamic content captured the audience's attention and increased interaction. Motion graphics helped present data, align with client branding, and elevate user experiences across digital platforms.

Stronger message, higher results.

These efforts resulted in higher conversion rates and more effective communication of key messages, ultimately driving better client results.

Tom Gamblin - Director of Digital Innovations, Evident Agency

"Ben is a true expert in motion and dynamic animation. You are in great hands."


"
Ben is a true expert in motion and dynamic animation, excelling with tight deadlines and brand development budgets. You are in great hands with Ben, and I highly recommend him for future projects."