The Challenge

Create a visual identity for The Coach House, Swansea, with a modern look and feel that reflect the buildings historic qualities to appeals to both young and older generations.


Marston Pubs Co.
England, UK


Adobe Photoshop
Adobe Illustrator
Adobe InDesign


*Freelance Commision
Ben Ballantyne - Creative Designer


Visual Identity
Logo Design
Print Design

The Coach House

Nothing beats a refreshing pint at the end of a long day. You’ll be hard-pushed to find a better selection of beer and cask ales anywhere else. Friendly and full of character, it’s a great place for a big night out or for catching up with friends and family. The Coach House has an exciting range of gins, a new selection of cocktails, and house sodas. No fuss, just quality drinks at great value!

Marstons Pubs approached me to create a refreshing visual identity for The Coach House, a welcoming, friendly pub in a thriving street at the heart of Swansea city centre. The aim was to create a warm and welcoming visual identity for a wide demographic, ranging from students and families to the older generation of locals who are loyal to the pub and its history.

Modern Heritage

We chose a logo direction that reflects The Coach House’s history through a hand-drawn sketch of the building. I paired the icon with a serif typeface that feels bold and classic yet modern, with quirks that feel unique and appealing to both younger and older demographics. It aims to represent a warm and relaxing atmosphere for friends and families, especially students, who are most likely to spend their income in themed bars that aim to attract this clientele visually.

Good Vibes, Great Times

I further expanded on the logo's visual direction into common user touch-points of a bar and restaurant. The mockups demonstrate how the logo is applied across applications, showing a warm, comfortable pub atmosphere providing good vibes with great times.


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